Michael Esposito

Crossover Strategies helps products become Brands. We focus on products that have achieved success online on Amazon or a DTC site and are ready for the next step — Retail stores. We work with our clients to assess the current competitive market for their category, then we craft a strategy to go from zero to nationwide placement in as short a time as possible. Most importantly, however, is that we help our clients execute that plan. We work hands on to help you with everything from on-boarding systems, pitching clients, hiring help, negotiating with 3PLs, and much, much more.

Every brand has a unique journey toward retail. Because of this our services are bespoke; not one-size-fits all. Other consultants want to run your brand through their specific playbook. They will shove you into Walmart because they “know a guy” there. We don’t solely lean on a few key contacts. We create a custom playbook that suits your brand, based on a proven Go-To-Market process that leads to results.