We Bring Your Brand From Online to In Store
Crossover Strategies helps products become Brands. We focus on products that have achieved success online on Amazon or a DTC site and are ready for the next step — Retail.
We work with our clients to assess the current competitive market for their category, then we craft a strategy to go from zero to nationwide placement in as short a time as possible.
Most importantly, however, is that we help our clients execute that plan. We work hands on to help you with everything from on-boarding systems, pitching clients, hiring help, negotiating with 3PLs, and much, much more.
Each project is unique. Our services are bespoke, not one-size-fits all. Other consultants want to run your brand through their specific playbook. They will shove you into Walmart because they “know a guy” there. We don’t solely lean on a few key contacts. We create a custom playbook that suits your brand.
Michael Esposito Principal
Michael has spent over 10 years helping digitally-native consumer brands break into the brick & mortar retail channel. Across categories as diverse as pet, cleaning, women’s apparel accessories, greeting cards, golf equipment, storage, hardware, and many more, Michael has brought brands from as little as $0 revenue to $10M+ in annual retail sales in a few short years. Using key understandings and industry relationships, he helps independent brands successfully crossover from being simple Amazon and DTC commodities to national brands and household names.
His diverse category and retailer experience allows him to create custom strategies best suited for your brand’s growth. Starting with the fundamentals of a strong brand with a healthy P&L, Michael will find which retailers you should pursue, and teach you how to get into them.