Let’s Expand Your Brand
You’ve been grinding for years. You’ve grown from nothing to dominance on Amazon. You bootstrapped your DTC to a multi-million dollar revenue business.
Where do you go from here? The place where 80% of retail sales still occur:
Brick & Mortar Stores
Whether you’re 100% committed to launching in retail, or just want to better understand the landscape, we have service plans designed for every stage of go-to-market process.
Find the Right Plan
3 Month Inside Sales Infrastructure Build Out
Our 3 Month Sales Infrastructure Build Out is offered to brands looking to grow their business in the Independent retail channel. We help our clients develop a strategy and budget to profitably grow in their category, then implement or improve their CRM and related automations to maximize efficiency and scale. We then train or hire your sales team to hyper charge retail growth.
1 Year Fractional VP of Sales and Marketing
We work hands-on with our clients, functioning as an in-house member of the team. Guiding our clients through the decision-making process, we create a roadmap for retail Go-To-Market strategy and then implement the processes, operational support systems, and sales campaigns that allow for rapid growth in the channel. This service includes full-time support, plus active participation in direct sales outreach to retail buyers and the on-boarding and management of partnerships with account brokers. Services:
• A Brand and Market Audit
• Sales Plan with Revenue Projections
• Pricing & Product Strategy
• Operational Outline
• Sales Infrastructure
• Hiring/Outside Rep Support
• Help with Outreach and Pitching Retailers
• Merchandising Strategies and Long Term Sell-Through Practices
Let’s Get Started
Contact us to learn more about which plan makes sense for your brand and understand pricing.
6 Week Brand and Market Audit
For brands interested in retail channel, but don’t know where to start, we perform a full audit of your brand’s assets and the category competition currently in the market. With this data, we then build an outline for the fastest and most cost effective path to retail: Which retailers to target, how to approach them, and how to position your product-market fit. Brands can use this information to begin their retail journey, or work with us to execute the vision.
6 Month Retail Conversion
For the brands that want to go big– chasing big box retailers as well as the mom & pops, we offer a 6 month program to take you from 0 to 1 with retail capabilities. This process gets brands ready to pitch retailers, fulfill orders, and sustainably build the retail arm of their business while keeping costs down and upside high.
Sales Plan
Which retailers make the most sense to pursue? Which have the best odds of success? Most importantly, what products will you sell them? Let’s map out your approach to conserve time and capital, while getting the maximum return.
What Our Support Means
We don’t just leave you with a plan. We help you make it happen. Every part of the process. Learn how we will work with you step by step in the retail go-to-market process.
Pricing & Product Strategy
Pricing across platforms can be tricky– a brand must manage the opportunistic nature of Amazon promotions with the pricing stability of retail. It’s best to have a clear plan in place before working with retailers.
Operational Outline and Implementation
What does your organization need to support retail relationships? From software, to internal teams and outside partners, understanding your costs and commitments will position you to succeed and leverage these systems for scale.
Sales Infrastructure
Depending on what part of the market you are pursuing, you may require very different sales operations systems. We will determine this ahead of time help you with implementation.
Hiring/Outside Rep Support
Whether you need to add members to your team or find outside sales talent, you will be supported in making sure you put the right team around you. We’ll also make sure you enter the right kind of contracts to maximize value with your reps.
Pitching Retailers
After all the hard work of getting to the table with a retailer, you will want the perfect pitch to maximize your chances of getting on shelves. We’ll leverage your online success and category knowledge to teach buyers why your product is the right choice.
International Markets
If your brand has legs in the USA, it might find an audience abroad as well. We help our clients quickly expand into Japan, the EU/UK, and the Middle East through our network of partnerships. Whether it be through Amazon marketplaces or brick & mortar retail, we help you find the path toward rapid growth abroad, with minimal headaches.
Merchandising
You always have to consider: What does your product look like on the shelves? Presentation is everything, and the rules are quite different from online listings. We’ll help figure out your packaging, signage, marketing, and inventory management so you can maximize sales and grow your product into a Brand.
Ready to Learn More?
Reach out to us for a free consultation to see if your brand is ready for Retail.
Michael@CrossStratinc.com
(619) 259-0407