Our Clients
Crossover Strategies’ clients cover a range of categories and scale. From full Fractional VP of Sales support, to advisory and project-based initiatives, we focus on where our clients can get the best return from our support. Below are some highlights from our partnerships.
A Bar Above
A premium bar ware brand, A Bar Above provides top-of-market quality bar ware and Mixology tools to hobbyists on Amazon, bars and restaurants, and gift retailers.
A small team running a large business, A Bar Above was looking for ways to make themselves more efficient. How could they sell more with the same amount of resources? Where should they focus their efforts, and why?
Crossover strategies dove into the details of each channel: How the business was generated, the associated costs, the margin, the addressable market, and the resources available to execute. The data showed that one channel, the B2B restaurant customers, was the most profitable and the most efficient to grow. With his analysis, it was concluded that rebuilding the CRM and targeting this channel alone would be the best way to accelerate growth without adding cost.
ABA’s system was set up to passively accept orders from other channels, but the available direct sales were refocused on the highest-value restaurant channel. A marketing plan was created to target hyper-local multi-restaurant chains, offering the highest ROI for the team’s efforts and laying the foundation for a network effect that will compound into greater efficiencies. With the learnings from this initiative, ABA will be able to repeat the strategy in other markets.
"We were spread too thin trying to chase too many opportunities and couldn't see the forest for the trees. Mike helped us see clearly where the best opportunity was so we could stop doing the work that wasn't bringing results and focus on where our (limited) time could make the most difference to the bottom line."
-Julia Tunstall, A Bar Above Co-founder
SleekSocket
SleekSocket had a problem common to 2025 – sudden and unpredictable tariffs were limiting their growth. They needed a way to work around the problem and continue with their massive growth momentum. The goal was to expand into international Amazon markets, but they had no idea where to start.
Crossover Strategies supported SleekSocket by forging distributor relationships across the globe. We found partners in the United Kingdom, Australia/New Zealand, Japan, and the Gulf Cooperation Council (Gulf States comprising UAE, KSA, Oman Etc). With hands-on support from Crossover Strategies, the SleekSocket team was able to negotiate partnerships and navigate the complexities of operating in foreign markets.
We continue to support SleekSocket’s global expansion, growing their revenue and reducing their domestic risk.
INK’D Greetings
Ink’d Greetings developed a self-service kiosk that’s disrupting both the Greeting Card and Gift Card categories all at once. Their system allows shoppers to customize and print greeting cards for any occasion, and while offering the option to add a gift card directly to the card. The product solves numerous issues for retailers: inventory risks, burdensome restocking, theft, assortment limitations, and even cash balances. So what was the issue? The INK’D team had no experience selling to retail stores.
They came to Crossover Strategies after numerous dead end conversations with greeting card buyers. We started with a market audit and an analysis of the previously used strategies and buyer conversations. It was determined that greeting card buyers were not the right target, and a new strategic approach to retail was needed. By targeting VP and higher strategic decision makers in target organizations, INK’D found a far healthier sales funnel and began seeing successful outcomes.
As the INK’D team accessed better conversations with the right decision makers, they recognized that the Gift Card category was a bigger pain point for most stores. So, we further refined the strategy to directly message to the decision makers in the Gift Card category. By setting up broker rep relationships, developing an improved inbound lead funnel, and outlining sales and negotiation scripts for the INK'D team, Crossover Strategies helped create a robust sales funnel that will blossom category dominance and partnerships with the most recognizable names in retail.
“The training sessions we did with Mike made me feel more confident in the conversations with buyers. I felt much more in control of the conversation when I utilized the tactics he taught us. Mike helped Andrew and I learned that it’s definitely a strategic game when entering sales calls with buyers.”
-Sammi Ekmark, INK’D Greetings Co-Founder