Retail Consulting For Amazon & DTC Brands
How we Serve Our Clients
“How do I get my Amazon brand into retail?”
It’s the question we get every day from our clients. They find success selling online, but don’t know the first thing about retail. We help them find the answer, create a Go To Market Plan, and then execute it.
Market Assessment for Retail Readiness
A preliminary scoping project and market study that gathers key insights on retailer product selection in your category. We dive deep into the retail landscape, determine where you fit into your category vs. your competitors, and outline the best path forward for your brand. Go To Market recommendations and a 5 year sales forecast are included.
Retail Systems Implementation
With your market understood, we then work with you to build the infrastructure you need to dominate the space. From operational systems like your CRM, ERP, and 3PL, all the way down to packaging and pricing, we set you up for scale. With training and process documentation in hand, you and your team are off to the races to growth your retail business.
Fractional VP of Sales & Marketing
Sometimes you just need someone in the room who knows how to get things done. For those clients, we embed with your team as a Fractional VP of Sales and Marketing. We stay with you for as long as it takes to execute your:
Sales Planning | Pricing & Product Strategy | Operational Systems Stack | Sales Infrastructure | Hiring/Outside Rep Support | Pitching Retailers | Merchandising | In-Store Marketing
Global Marketplaces & Distribution
Through partnerships with firms in Japan, the European Union, United Kingdom, Middle East, and Australia we help our clients expand their reach into international markets.
With tariffs and trade war pressures squeezing brands, we offer our clients a path to growth by expanding into online marketplaces and retailers around the globe.
Amazon & DTC to Retail
Crossover Strategies Inc. offers full end-to-end support for brands to break into retail. From ground zero to growing, already-successful retail brands, services are available for any stage of the retail journey. We work with brands to advise and execute: Competitive market assessments, sales strategy, forecasts, operational scaling, packaging & merchandising, and marketing strategies. With over a decade of experience taking digitally-native brands to retail, Crossover Strategies will show you the path and help you walk it.
Start with a free one-hour consultation to see if you brand is ready to crossover into retail.
The Key Questions to Ask Before Breaking Into Retail
See our FAQs or send us a message!
-
You don’t! Not every product or brand makes sense for an omni-channel strategy. Part of what we do is help you figure that. Where would it make sense to sell? At what price? Would you make money? How big is the market? How would that affect your digital offer? We help you answer all those questions before even beginning the process of selling into retail stores.
-
Retail is not rocket science. It’s more like farming. All the steps are clear, but attention to detail and constant care and maintainence are what allow you to succeed. We teach our clients how to build their strategies and systems for long term, sustainable success.
-
You certainly can. If you have your packaging, pricing, promotional strategy, fulfillment logistics/3PL, marketing plan, merchandising budget, CRM/ERP, and sales pitch figured out, a broker rep is the logical next step. If you haven’t solved those other aspects of your business, you might want to get some help before racing to the Sales part of the process.
-
This was true ten years ago. Now, retail buyers know that Amazon is the best place to launch and test new products. A good Amazon standing gives you an edge when selling into retail because of your review credibility and scale
-
If you don’t have experience with retail, starting with Walmart is like starting your first time exercising with Navy Seal training. You are likely to fail due to unknown unknowns, and, once you blow your chance with the big retailers, they don’t give you another one.
-
You wouldn’t. Luckily, physical retail tends to have higher contribution margins that digital retail. This is usually a result of the tremendous PPC spends required to remain relevant and competitive on Amazon and Shopify.
-
Retail Growth Partners
Specialized retail consulting firm offering tailored strategies for Amazon and Direct-to-Consumer (DTC) brands to optimize their sales, improve customer acquisition, and scale their business efficiently.
This description highlights the focus on retail consulting for both Amazon and DTC brands, emphasizing optimization, growth, and strategic support. Let me know if you'd like to refine it further!
Preferred Partners
Crossover Strategies Partners with various marketing, operational, and ecommerce support providers that offer complementary services to our retail strategy offers. Managing a brand takes skilled attention to every aspect of the business, and these are the partners we trust to help our clients in areas outside our expertise.
Launch Wild
Launch Wild stands as a revolutionary agency, democratizing access to elite marketing tools for businesses to operate efficiently at minimal cost, alongside offering a comprehensive 'done for you' service to fuel your growth. With over 20 years of expertise in sales, marketing, and business operations, they are committed to elevating your business to new heights.
Omniseller
Omni Seller is a leading ecommerce service provider dedicated to expanding consumer brands across major marketplaces. With a proven track record of launching numerous brands on channels such as Amazon, Target+, Kohl’s, Macy’s, and Walmart, they excel at helping businesses tap into new customer segments.