Retail Consulting For Amazon & DTC Brands
How we Serve Our Clients
When you ask yourself, “How do I get my Amazon brand into retail?” We answer.
Market Assessment for Retail Readiness
We offer a preliminary scoping project where we study the market and gather key insights on retailer product selection in your category. We’ll dive deep into the retail landscape, determine where you fit into your category vs. your competitors, and outline the best path forward for your brand.
Retail Sales Strategy & Forecasting
With your market understood, we then work with you to create a game plan to dominate the space. Packaging, pricing, positioning, marketing, etc., every aspect of how a brand is successfully sold is worked out. Then, we use our experience-driven models to outline a sales plan and forecast for your first two years in retail.
Fractional VP of Sales & Marketing
No two retail launches are exactly alike. That’s why we stay with you for as long as it takes. We serve as your fractional VP of Sales & Marketing of Retail to outline and execute your:
Sales Planning | Pricing & Product Strategy | Operational Systems Stack | Sales Infrastructure | Hiring/Outside Rep Support | Pitching Retailers | Merchandising | In-Store Marketing
Amazon or DTC to Stores
Crossover Strategies Inc. offers full end-to-end support for brands to break into retail. From ground zero to growing, already-successful retail brands, services are available for any aspect of the process where support or expertise are needed.
Have more questions?
See our FAQs or send us a message!
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You don’t! Not every product or brand makes sense for an omni-channel strategy. Part of what we do is help you figure that. Where would it make sense to sell? At what price? Would you make money? How big is the market? How would that affect your digital offer? We help you answer all those questions before even beginning the process of selling into retail stores.
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Retail is not rocket science. It’s more like farming. All the steps are clear, but attention to detail and constant care and maintainence are what allow you to succeed. We teach our clients how to build their strategies and systems for long term, sustainable success.
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You certainly can. If you have your packaging, pricing, promotional strategy, fulfillment logistics/3PL, marketing plan, merchandising budget, CRM/ERP, and sales pitch figured out, a broker rep is the logical next step. If you haven’t solved those other aspects of your business, you might want to get some help before racing to the Sales part of the process.
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This was true ten years ago. Now, retail buyers know that Amazon is the best place to launch and test new products. A good Amazon standing gives you an edge when selling into retail because of your review credibility and scale
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If you don’t have experience with retail, starting with Walmart is like starting your first time exercising with Navy Seal training. You are likely to fail due to unknown unknowns, and, once you blow your chance with the big retailers, they don’t give you another one.
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You wouldn’t. Luckily, physical retail tends to have higher contribution margins that digital retail. This is usually a result of the tremendous PPC spends required to remain relevant and competitive on Amazon and Shopify.
Trusted Partners
Retail Growth Partners
Specialized retail consulting firm offering tailored strategies for Amazon and Direct-to-Consumer (DTC) brands to optimize their sales, improve customer acquisition, and scale their business efficiently.
This description highlights the focus on retail consulting for both Amazon and DTC brands, emphasizing optimization, growth, and strategic support. Let me know if you'd like to refine it further!
